MSIGHTS is proud to offer a comprehensive platform that allows you to do it all.
This article will help you better understand the different uses of our various Applications: Reporting, Media Planner, and Creative Library. It will teach you how to switch between the Applications, click the drop-down in the top left-hand corner, and select the Application you plan to utilize.
The MSIGHTS Reporting platform allows you to build out Reports inclusive of your aggregated data. You can filter down to specific cuts of data or create a holistic view. If you are looking to build visualizations, you can do so by selecting the Widget Drawer and choosing from a variety of different charts and graphs.
Media Planner allows you to create and manage your Marketing Campaigns, Media Plans, and Media Flights. You can also add in new classifications and update any existing ones. The purpose of Media Planner is to give you the ability to fully manage your marketing classifications as they come into the system. This is a dynamic Application meaning any updates made in Media Planner will also be reflected in the Reporting Platform.
Creative Library and Media Planner share similar functionalities in the way you can create and classify your marketing details. However, Creative Library differs as its sole function is to create and modify Creative Concepts, Versions, and Details. This is also a dynamic Application meaning any updates made in Creative Library will be reflected in the Reporting Platform Application.
Please do not hesitate to reach out to MSIGHTS Support via the messenger chat window at the bottom right-hand corner of your screen or with the button below for any questions, support, or feedback. We'd be happy to help!