Tracking Codes is an MSIGHTS application that generates Offer Codes based on a unique combination of Creative Detail and Media Placement.
Offer Codes allows online response results to be associated back to the correct Media Plans. Therefore, results can be traced back to the Media Placement and Creative Detail combination that generated it and offer performance analysis at the asset level.
After Offer Codes are generated in the Tracking Codes application, they show up in the Offer Code Report Exchange Data Set.
Accessing Tracking Codes
Go to the top left corner and click on the existing Application to open the Applications menu.
Click on Tracking Codes to enter the application.
To learn more about Tracking Codes, follow the links below:
Please do not hesitate to reach out to MSIGHTS Support via the messenger chat window at the bottom right-hand corner of your screen or with the button below for any questions, support, or feedback. We'd be happy to help!