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What is Media Planner?
What is Media Planner?
Ben Thng avatar
Written by Ben Thng
Updated over 3 years ago

MSIGHTS Media Planner is our data-driven Campaign Management application designed for Marketers to align, organise and enrich all planned media details in order to drive marketing operations and reporting.

Here's a quick overview of the features:

  • Direct access to both offline and digital Media Plans in one place with all details and classifications, across marketing channels and geographies.

  • Capability to mass normalize all planned media details for data enrichment

  • Campaign results can be tracked accordingly to planned details

  • Complete history of all your media buys, allowing for rich information for future buy negotiations and results-based buys.

How do I access Media Planner?

To switch MSIGHTS applications, click on the application name located at the top left corner to open the application menu. From the menu, select Media Planner.

To begin learning about Media Planner, please follow the links below:

Please do not hesitate to reach out to MSIGHTS Support via the messenger chat window at the bottom right-hand corner of your screen or with the button below for any questions, support, or feedback. We'd be happy to help!

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